Millionaire Coaching Academy News
September 2009 issue 4
Copyright Albert Wright 2009
This month we feature specialist supporter David Klaasen and Millionaire Mentor Jonathan Radcliffe.
Client Recruitment and Marketing
Adverts and features have appeared in North London Connections business magazine and Million Impossible’s Raw Entrepreneur.
The Raw on line version can be read at page 88 on www.ntbook.com
The MCA 10 Point Challenge is displayed on page 57.
MCA Founder Albert Wright
GUEST Newsletters
Your first Guest Newsletter will be from David Klaasen later this month. Sample copies of all Guest Newsletters and details of how to subscribe will be on the website shortly.
Events and Offers
FREE attendance at the autumn series of Barclays Let’s Talk …… seminars, which are delivered by our Strategic Partner, Robert Craven of the Directors’ Centre are starting soon.
Robert Craven
Visit www.directorscentre.com
The Basic MCA Concept
For first time readers.
Our existing Millionaires and Millionaire Mentors can help create new millionaires who have good business ideas, the right determination, passion and ability to succeed, by offering appropriate, timely, advice, experience and support.
See the website for more details.
We offer BRONZE, SILVER and GOLD programmes.
Monthly fees are negotiated individually. The programme is an investment. Each client pays MCA a percentage of the sales increase our team help them achieve.
Your success becomes our success !
Our support team is unique more details >>
We pay up to £1,000 for people and organisations introducing fee-paying clients.
New Initiatives
Copies of Marketing Fix It, are now available to download FREE for all MCA readers, courtesy of Rapid Results Marketing, our strategic partner, at www.marketingfixit.co.uk/albertwright/
Millionaire Coaching Academy Specialist Supporter
This month we introduce David Klaasen.
David is a Chartered Human Resource Management professional. He is a Fellow of the Chartered Institute of Personnel and Development and moved into Training and Development, inspired by the measurable results it can produce, after gaining management experience in 5 Star Hotels and Haute Cuisine Restaurants.
With over 20 years experience he has designed award winning training programmes for the Méridien Hotel Group and developed nationally recognised Management Development programmes.
As an accredited Adviser and NLP Master Practitioner, David specialises in helping organisations understand and optimise models of best practice in Communication and Human Resource Management, to evaluate management effectiveness and implement organisational change.
David is our specialist adviser on HR matters and will conduct individual profiling for Board Member clients to provide insight to better team working through use of iWAM techniques.
David has assisted over 40 clients achieve internationally recognised standards. He is consistently rated as ‘very effective’ in feedback.
David Klaasen Director
Inspired Working
33 Military Road, Colchester Essex
CO1 2AD +44 (0)7970 134964
David.Klaasen@InspiredWorking.com
CASE STUDY
Millionaire Mentor Jonathan Radcliffe tells us about Chisenhale Consulting and JRL Nurseries for young children.
John has a background in financial services, management consultancy and business turnaround.
In 2005 he purchased a loss making private nursery business to add to his consultancy business and
worked hands on within both businesses over 4 years to achieve a combined turnover of £1.3million.
Chisenhale Consulting Ltd
A new business that grew rapidly as a result of focus, determination and skill in:
· Creation of a clear proposition
· Development of a number of ‘product lines’ for financial services
· Development and execution of a sales & marketing strategy
· Active networking
· Creation of a ‘business expansion’ coaching model; used with SME’s within our chosen market place to help them grow.
·Turnover (from a standing start) was £675k in year one with a pre-tax profit of £212k.
Clients range from large global organisations to smaller distributors who are looking to grow rapidly.
JRL Nurseries Ltd
Loss making, purchased in 2005. Established for many years it was losing money and in need of modernisation in business practices and brand.
We development clear objectives, engaging with core staff to provide a vision for the future, so staff could see a positive journey towards profitability within 3 years.
This needed the restructuring of a traditional hierarchical management structure, which also resulted in cost savings.
We put cost control procedures in place along with a programme of renegotiating contracts with 3rd parties.
A marketing and communication plan was developed that focused on:
a. Providing quality care
b. Building better parent relationships
c. Allowing flexibility for parents (many work non standard hours).
Re branding took place within 12 months involving tactical marketing materials, flyers, brochures etc, targeting of local employers offering a bespoke service to large employers, staff incentives for introducing new parents and children, discount voucher scheme for existing parents encouraging them to refer friends and family needing child care.
We introduced a focus on cultural change with the announcement of further planned developments for years 2&3. These have now occurred and included:
New fee structure, credit card payment option, investment in both internal & external facilities, improved terms and conditions for staff, very good Ofsted reports.
This all led to a rapid improvement in fortunes for the nurseries.
Turnover rose by c£10k per month and the business moved to profitability within 3 years.
Turnover has continued to grow (2008 - £525k) 2009 c. £550k and £50k pre tax profit.
John planned and implement a growth programme based on good marketing, improving staff conditions and morale and providing able leadership and management.
For more details about John Radcliffe and Chisenhale visit www.chisenhaleconsulting.com email jonradcliffe@chisenhale.net
This is the approach that underlies the work of all of our Millionaire Mentors.
MCA is different !
If you want to become a client, contact Albert Wright on 07906 704337
email: albert@millionairecoachingacademy.co.uk or complete a short questionnaire on line.
